Why Google Isn’t the Only Search Engine That Matters
Google dominates over 69% of all internet searches, but businesses focusing only on Google SEO may miss significant traffic and revenue opportunities. Alternative platforms like Bing, Amazon, Apple, and even YouTube hold a sizable share of the search market and require specific SEO strategies to optimize visibility.
By expanding your search optimization beyond Google, businesses can reach new audiences, improve brand exposure, and increase conversions.
1. The Importance of Alternative Search Engines
While Google remains the top priority for SEO, other platforms cater to different user behaviors and search habits.
Key Alternative Search Engines & Their Benefits:
✔ Bing & Yahoo – Bing holds 8-9% of the U.S. search market, making it a valuable traffic source for paid and organic search.
✔ Amazon Search – The largest product search engine, crucial for eCommerce businesses and product-based services.
✔ Apple Search – Siri and Apple Maps influence local search rankings and voice search results.
✔ YouTube – The second-largest search engine, critical for video content marketing and brand authority.
📌 Example: A law firm that optimized Apple Maps for “divorce attorney near me” saw a 20% increase in local traffic from iPhone users.
2. How to Optimize for Bing & Yahoo SEO
✔ Claim & Optimize Bing Places for Business – Similar to Google My Business but tailored for Bing search.
✔ Use Schema Markup – Bing relies more on structured data for search rankings than Google.
✔ Target Older & Business Users – Bing has a higher percentage of users over 35 years old, making it ideal for B2B services.
📌 Example: A real estate attorney optimized for Bing’s local search, leading to an increase in leads from Bing search queries.
3. How to Rank on Amazon Search
If your business sells products (including legal books, consultations, or digital services), Amazon’s search algorithm is critical for discoverability.
✔ Use High-Performing Keywords – Amazon relies on keyword relevance for rankings.
✔ Optimize Product Titles & Descriptions – Clear, keyword-rich descriptions improve conversion rates.
✔ Encourage Verified Reviews – Positive reviews boost product rankings in search results.
📌 Example: A legal publisher optimized law-related books for Amazon search, resulting in a higher ranking and more sales.
4. Leveraging Apple Search & Voice Search Optimization
With Siri, Apple Maps, and Spotlight Search, Apple drives millions of searches daily.
✔ Claim Your Apple Maps Listing – Helps local businesses appear in iPhone searches.
✔ Use Natural, Conversational Keywords – Optimized for voice search queries like “Where can I find a personal injury lawyer near me?”.
✔ Prioritize Mobile-Friendly Content – Apple users rely heavily on mobile searches.
📌 Example: A criminal defense attorney optimized Siri-friendly search queries, leading to higher rankings in Apple Maps searches.
5. YouTube: The Untapped SEO Powerhouse
Since YouTube is the second-largest search engine, ranking on YouTube can significantly improve brand reach.
✔ Use Video Titles & Descriptions for SEO – Just like Google, keyword-rich video content ranks higher.
✔ Add Video Chapters & Transcripts – Enhances engagement and discoverability.
✔ Embed Videos in Blog Posts – Boosts website SEO and video traffic.
📌 Example: A business law firm created educational videos on LLC formation, generating leads directly from YouTube search results.
Final Thoughts
While Google SEO is essential, businesses and law firms must diversify their strategy to maximize visibility on Bing, Amazon, Apple, and YouTube. Optimizing for multiple search engines and voice search platforms ensures a broader reach and higher conversion rates.
Key Takeaways
- Bing & Yahoo still account for a significant search share, making them valuable for SEO.
- Amazon search optimization is crucial for businesses selling products or services.
- Apple’s Siri & Maps require mobile and voice search optimization.
- YouTube’s search engine is an untapped SEO opportunity for brand authority.
Expand Your SEO Strategy with Inherent, Inc.
Want to improve rankings on multiple search engines beyond Google?
Contact Inherent, Inc. today for expert SEO strategy, voice search optimization, and multi-platform search marketing solutions.