How to Design Your Law Firm’s Holiday Card
Sending a holiday card is more than just a seasonal tradition—it’s an opportunity to connect with clients, showcase your firm’s brand, and build goodwill. Whether it’s a traditional printed card or a digital animated greeting, your holiday card should reflect your firm’s professionalism, values, and personality.
However, not all holiday cards make a lasting impact. A generic or impersonal card can easily be forgotten, while a creative and thoughtful one can strengthen client relationships and leave a positive impression.
1. Choosing the Right Format: Printed vs. Digital Cards
✔ Printed Holiday Cards
- A tangible keepsake that clients can display.
- Feels more personal and thoughtful.
- Works well for high-value clients, long-term partnerships, and professional networking.
✔ Animated Email Cards
- More cost-effective and easier to distribute to a larger audience.
- Can include engaging video content, animation, or interactive elements.
- Ideal for modern law firms looking to showcase creativity.
🚨 Tip: If sending a digital card, ensure your email list is updated to avoid sending greetings to outdated or incorrect contacts.
2. Personalization Makes All the Difference
✔ Handwritten Signatures for Printed Cards
- A personal touch like a handwritten note makes clients feel valued.
- Avoid generic messages—a short, personalized greeting can go a long way.
✔ Personalized Subject Lines & Messages for Digital Cards
- Emails with personalized subject lines get higher open rates.
- Example: “Happy Holidays from [Your Law Firm Name], [Client’s First Name]!”
✔ Include a Message of Appreciation
- Express gratitude for client support, referrals, and trust in your legal services.
- Example: “We appreciate your partnership and wish you a joyful holiday season.”
3. Designing a Memorable & On-Brand Holiday Card
✔ Reflect Your Firm’s Brand Identity
- Use firm colors, logo, and professional yet festive design elements.
- Keep it consistent with your firm’s branding while still being celebratory.
✔ Avoid Overly Generic or Cliché Holiday Messages
- Instead of “Season’s Greetings,” try:
- “Wishing You a Year of Success and Prosperity!”
- “Thank You for Your Trust—Happy Holidays from [Your Firm]!”
✔ Be Inclusive & Mindful
- If your firm serves diverse clients, consider a neutral holiday message rather than a Christmas-specific theme.
- Example: “Wishing You Peace, Joy, and Success in the New Year.”
🚨 Tip: If your firm has done community service or pro bono work, consider including a small mention of your contributions in your card.
4. Best Practices for Sending Holiday Cards
✔ Send Early, But Not Too Early
- Ideal timeframe: First two weeks of December.
- Avoid sending cards too late (after December 25) when the holiday excitement has passed.
✔ Segment Your Recipients
- Long-term clients and referral partners may receive printed cards.
- Newer contacts, vendors, and colleagues may receive email cards.
✔ Consider an Interactive Approach
- A short holiday video message from your attorneys adds a personal touch.
- Animated cards with a link to a thank-you message can drive engagement.
Final Thoughts
A well-thought-out holiday card is an excellent way for law firms to connect with clients, strengthen relationships, and leave a lasting impression. Whether traditional or digital, a great holiday greeting reflects professionalism, gratitude, and brand personality.
Key Takeaways
- Choose the right format (printed vs. digital) based on your audience.
- Personalization matters—handwritten signatures or personalized email subject lines increase engagement.
- Keep the message professional yet warm while avoiding clichés.
- Maintain branding consistency while incorporating festive elements.
- Send cards at the right time—early December is ideal.
Let Inherent, Inc. Help with Your Firm’s Holiday Branding & Digital Strategy
Looking to elevate your law firm’s branding and client engagement strategy?
Contact Inherent, Inc. today for expert branding, website design, and digital marketing solutions for law firms.