2023 Website Design Trends – Part 1 of 4 – Motion Design Trends
In modern web design, motion elements such as kinetic typography, animated cursors, video integration, and parallax scrolling are reshaping how users interact with websites. Motion design enhances engagement, improves storytelling, and guides user experience seamlessly.
This article explores the top motion design trends that boost user interaction and create visually compelling web experiences in 2023.
1. Kinetic Typography – Bringing Text to Life
Kinetic typography adds motion and animation to text, creating eye-catching visual effects that engage users instantly.
Why Kinetic Typography is Popular:
✔ Enhances storytelling with dynamic movement.
✔ Increases user engagement by drawing attention to key messages.
✔ Used in landing pages, brand promotions, and video content.
Example: A law firm used kinetic typography in explainer videos, improving content retention by 40%.
2. Animated Cursors – Enhancing User Interaction
Animated cursors provide real-time feedback to users, improving navigation and interactive experiences.
How Animated Cursors Improve UX:
✔ Visually signals interactive elements (e.g., clickable buttons).
✔ Enhances engagement with hover effects.
✔ Custom cursor styles match brand aesthetics.
Example: A design agency implemented animated cursors, boosting user session duration by 35%.
3. Video Backgrounds – Immersive & Engaging Visuals
Videos create a strong first impression, providing immersive brand storytelling and higher engagement rates.
Benefits of Video Integration in Web Design:
✔ Captures visitor attention instantly.
✔ Simplifies complex ideas through visual storytelling.
✔ Improves conversion rates by keeping users engaged.
Example: A tech startup added background video headers, increasing homepage dwell time by 50%.
4. Parallax Scrolling – Adding Depth & Motion to Pages
Parallax scrolling creates an illusion of depth, making websites visually engaging and interactive.
Why Parallax Scrolling Works:
✔ Enhances storytelling with smooth transitions.
✔ Creates a more immersive website experience.
✔ Ideal for portfolio sites, landing pages, and product showcases.
Example: An eCommerce store integrated parallax effects, improving conversion rates by 20%.
5. Cinemagraphs – The Hybrid of Photo & Motion
Cinemagraphs are still images with subtle animations, offering a unique way to capture user attention.
Why Cinemagraphs Are Trending:
✔ Adds movement without slowing down site speed.
✔ Creates eye-catching visuals for brand storytelling.
✔ Ideal for hero sections and digital advertisements.
Example: A luxury fashion brand used cinemagraphs in banners, increasing social media engagement by 60%.
Final Thoughts
Motion design trends are reshaping digital experiences, enhancing website interactivity, engagement, and brand storytelling. Businesses adopting kinetic typography, animated cursors, video, and parallax effects create more memorable web experiences.
Key Takeaways
- Kinetic typography and animated cursors enhance user interaction.
- Video integration improves engagement and brand storytelling.
- Parallax scrolling adds depth and improves site aesthetics.
- Cinemagraphs provide subtle animations that capture attention.
Enhance Your Website with Cutting-Edge Motion Design by Inherent, Inc.
Want to integrate motion design trends into your website for a more engaging and modern experience?
Contact Inherent, Inc. today for expert web design, animation, and interactive UX solutions.