Blogs (short for "Web Logs") have really exploded onto the Web scene! Once thought to be just glorified message boards, blogs have now evolved to a point where any firm that has one or more specialty areas is missing out if it hasn't joined the blogging world. Check out the Inherent blog at blog.inherent.com.
Inherent recommends that a law firm establish blog-specific subdomain names, e.g., iplegalblog.lawfirm.com or iplawblawg.lawfirm.com. This will help tremendously with search engine rankings.
We also recommend that the blog be branded with the firm's logo, yet it should project a slightly different look & feel from the firm's website design to really stand out. Your lawyers can take turns posting content, say 10 attorneys who each post once every two weeks. You can also link to other blogs for content (just be sure to give credit!). The system is very simple to use, so there's very little ramp-up time.
Here are the main reasons we recommend a blog for a law firm:
Overall, blogs are a very simple, cost-effective way to show off your firm's expertise and to gain exposure. Here's a quote from a Law.com article that was published on this subject:
As any lawyer well versed in marketing will tell you, prospective clients often draw inferences about service quality from physical cues such as the appearance of a lawyer's office or the quality of his or her stationery. A lawyer's blog should be no different. A blog that employs a visually appealing design will project a professional image, whereas a poorly designed blog based on some stock template will send the opposite signal about the author's experience and expertise. Indeed, since a blog is nothing more than a specialized type of website, just as a lawyer should think carefully about the appearance and usability of his or her firm's website, the same care and thought should be invested in the design of a blog.
Here are a few examples of blog layouts that we've designed for our clients:
Contact us today to get started as bloggers!