Brown Eassa & Mcleod LLP decided to rework their branding to match their new street name, "Brown Eassa", from their previous street name, "Filice Brown". They worked through a formal identity "discovery" process, which included questionnaires and in-person meetings with key personnel to determine the best direction for their new brand. This discovery process found that Brown Eassa wished to expand recognition for their "Premier Legal Services" and as a "Top Tier Litigation Firm".

Their new identity portrays their confidence and their strong focus. It includes the logo and a monogram that is used as a visual accent in the firm's marketing materials and on their Web site. Additionally, typographic guidelines were established so Brown Eassa will present itself to its target audience consistently in all types of media.