Hirschfeld Kraemer LLP, an experienced employment law firm, determined that a new brand/image was needed that would reflect their core values and dedication to their clients. The firm also made the decision to proceed with an official name change from Curiale Hirschfeld Kraemer LLP ("CHK") to Hirschfeld Kraemer LLP.

Inherent's formal re-branding process resulted in a contemporary, focused brand intended to highlight Hirschfeld Kraemer's creativity and extraordinary depth of knowledge in employment law.

As part of the re-branding process, Inherent developed a new letterhead layout and new business cards for Hirschfeld Kraemer, along with mailing labels and envelopes. A new electronic signature card design was also developed, as were firm-branded e-mail templates and a new hard copy folder for the firm's marketing needs.