CASE STUDIES
HIRSCHFELD KRAEMER - WEB SITE WE WORK FOR EMPLOYERS
Hirschfeld Kraemer LLP

A NEW SITE THAT REALLY *WORKS* FOR THIS EMPLOYMENT LAW FIRM

www.hkemploymentlaw.com

SERVICES INCLUDED: FEATURES INCLUDED:
  • Ajax Technology
  • Breadcrumbs
  • Custom "On-the-Fly" PDFs
  • Favicon
  • Flash® Animation
  • Flex-Width Design
  • Google™ In-Site Search Tool
  • Google™ Sitemap
  • Interactive Google™ Maps
  • RSS Feeds
  • User-Controlled Font Sizes

"Thanks very much to the pros at Inherent! The site is going to serve as a great resource for our Firm and clients."
Glen E. Kraemer, Partner

The new Web site for Hirschfeld Kraemer LLP is a concise, user-friendly site intended as a resource center for the firm's clients. Hirschfeld Kraemer's goal of providing a hassle-free experience for the visitor with frequently updated content is supported by the database-driven content management system and dynamic front-end coding. The home page Flash movie reinforces Hirschfeld Kraemer's familiarity with cutting-edge technology without distracting from the site's content.

Some of the key features included on the Hirschfeld Kraemer site are:

  • The "We Work For Employers" tagline reminds visitors that Hirschfeld Kraemer focuses solely on employment law.
  • The site utilizes a flex-width design, which ensures all visitors – regardless of their screen resolution settings – will view the site without extra background space.
  • A complete content management system was customized for the firm, allowing administrators in the firm to manage all the site's dynamic content.
  • Custom-designed PDF templates are used to generate on-the-fly marketing materials from the attorney biography as well as practice area database files.
  • The in-site search features Inherent's Google Mini tool, which provides users with the experience of using Google technology, incorporating the site's color scheme.
  • Interactive Google maps are used on office location pages for directions.

Awards:

  • The Hirschfeld Kraemer, LLP Web site was honored with a 2009 Web Marketing Association: Outstanding Achievement in Web Development by the Web Marketing Association.
  • The Hirschfeld Kraemer, LLP Web site was honored with a 2009 “Outstanding Achievement” IMA Award by the Interactive Media Awards.
  • The Hirschfeld Kraemer, LLP Web site was honored with a 2009 Gold Award by Hermes Creative.
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