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How to Use Animation and Interactive Content in Web Design

March 2018

Do you want to make your law firm’s website more interactive—or simply more fun to look at? There are dozens of ways to use animations and interactive content to make your site more engaging without sacrificing its professional feel.

Related: How Important Is Video Content for Your Law Firm?

Law Firm Websites: The Right Place for Interactive Content?
Often, we think of animations as silly cartoon videos and interactive web content as diversions. If we believe these assumptions, neither of these inclusions would make much sense on a law firm website. Hiring legal counsel is serious, and you don’t want would-be clients to feel like you don’t take your profession seriously.

With modern web design trends, websites are becoming more animated and more interactive, all in ways that are visually striking and engaging to users – without losing their professionalism. Below, we explore the strategies you might implement to make your firm’s website more inviting but no less trustworthy.

How to Spice up Your Website with Interactive Touches or Animations
If you want to spruce up your website in a subtle and unobtrusive way, then animations are the right way to go. More and more websites are adopting animations. Some use background videos to add visual spark to the palette of their pages. Others use animated headers, which are prominent when users are at the top of the page but minimize to an upper inch when the user scrolls down.

Animated logos are also popular. As the page loads, an animated logo will appear and essentially draw itself. If your firm has an artistic logo, using an animated effect can be a terrific way to draw attention to it. It’s also a great way to get visitors to pay attention to your brand name and identity. At a time when so many people are searching the web for basic legal advice—in the form of blog posts or FAQs—there’s no guarantee your brand is going to make an impression. An animated logo increases your odds.

Where animations are largely passive, interactive content is meant to drive engagement with your site. The most obvious type of interactive content to include on your firm’s website would be a poll or survey. Asking your visitors a few quick questions not only gets them to engage with your site, but also gives you data you can use to plan your content strategy or adapt your site to suit the needs of visitors.

Polls and surveys are probably the oldest type of interactive content for a website, but the genre is growing. These days, you can add interactive infographics, videos, and even e-books. These assets all provide new, exciting ways to share information.